Manitoulin Expositor / Manitoulin Publishing Co.
You have a $44,000+ digital revenue roadmap sitting in front of you. Your team has the skills to execute it. The challenge isn't ability — it's bandwidth and focus.
Between server crashes, paper deadlines, and breaking news, the digital work keeps getting pushed. That's not a criticism — it's the reality of running a busy newsroom with a small team. As Sean put it: it's like herding cats. Every week that passes without moving the roadmap forward is revenue left on the table and subscribers you're not capturing.
You asked for someone to keep you accountable and on track. Here's what that looks like.
Your team told me exactly what's happening:
You don't need someone to do the work for you. You need someone making sure the work actually happens — week after week, with clear priorities and no balls getting dropped.
I become the outside voice that keeps your digital strategy moving. Your team does the work. I make sure the right work gets prioritized, assigned, tracked, and completed — every week.
Weekly check-ins, priority-setting, task accountability, and expert guidance — so your roadmap doesn't collect dust.
I review where things stand, flag what's behind, and prep the agenda so we don't waste a minute of your time.
We review last week's progress, troubleshoot blockers, and set clear priorities and assignments for the coming week.
Everyone gets a written recap — who's doing what, by when. No ambiguity, no "I thought you were handling that."
I'm available by email for quick questions, strategic input, or gut-checks on decisions that can't wait until next week.
So there's no confusion about the role:
| I Will | Your Team Handles |
|---|---|
| Set weekly priorities from the roadmap | Execute the tasks each week |
| Assign tasks to the right team member | Publish articles and produce the paper |
| Track progress and flag delays | Create TikToks, newsletters, and content |
| Advise on Facebook page strategy | Post and manage social accounts day-to-day |
| Guide ad package pricing and positioning | Sell and close the deals (Kevin) |
| Review analytics and recommend adjustments | Pull monthly metrics (20-minute process) |
| Provide strategic input on Ghost migration | Manage the migration with Ghost's team |
The roadmap I built for you projects $44,000 in new digital revenue over the next 12 months — from digital ad packages, print+digital bundles, newsletter sponsorships, business directory listings, and digital subscriptions.
| Numbers | |
|---|---|
| Annual advisory cost | $12,000 |
| Projected new digital revenue (conservative) | $44,000 |
| Even at 50% of projections | $22,000 |
| Net return (at 50%) | +$10,000 |
3 months — aligns with the 90-day action plan
Month-to-month renewal. If it's working, we keep going. If not, you walk away.
Either party can end with 30 days' notice — anytime, including during the initial term.
Monthly, invoiced on the 1st. Net 15.
Here's what your team will accomplish with me keeping things on track:
Kickoff call to align on priorities. Assign: fix/remove broken social links (Sean), audit newsletter signup placement (Zoe), verify GA4 and Search Console (Sean). Set the weekly rhythm.
Review and finalize digital ad package pricing together. Assign: Kevin builds 1-page sales sheet with my guidance on positioning and pricing. Confirm print+digital bundle tiers.
Guide Manitoulin Publishing Co. Facebook page setup — what to post, what not to post. Assign: Zoe sets up the page, Sean reviews newsletter template for sponsor placement options.
Review Kevin's sales sheet, refine pitch approach together. Identify first 5 prospect targets. Deliver first monthly progress report — what got done, what's next.
You've got the plan. You've got the team. Let's make sure it actually happens.
Reply to this email or give me a call and we'll get a kickoff date on the calendar.